Experience Economics™

Find where your clinic
is losing money. Fix what matters most.

I've spent 25 years in consulting and strategy. The biggest lesson is simple: most businesses don't have an effort problem — they have a focus problem. I find where your clinic is losing money, tell you what it's costing, and then help you put the fixes in place — starting with the ones that move the needle fastest.

Experience Economics™ — a practical diagnostic that finds hidden profit and tells you what to fix first
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Based in Montreal · available everywhere

Three ways to work together

Every engagement starts with a diagnostic. Where you go depends on what you find — and how much you want us involved in building it into your operation.

01
Diagnostic & Plan
Typically 1–2 weeks

A diagnostic that links customer behaviour to your unit economics so you can see where revenue is leaking and what fixing each gap is worth. You leave with a ranked plan, KPI definitions, and 60–90 day targets your team can act on immediately.

03
Build & Stewardship
Typically 6–12 weeks

Light-touch implementation support: specs, QA, adoption, and a simple weekly operating rhythm so improvements compound over time. Your team builds — or I coordinate trusted partners to build it for you.

Ready to start or want to talk it through first?

Book a conversation →
How it works

I find where your revenue is leaking. Then we stop it.

Most clinics can improve significantly without adding new patients. I start by looking at your numbers, your online presence, and how clients move through your business — then focus in on the two or three things that are doing most of the damage.

01
You see what's missing

A clear picture of where customer follow-through breaks down — and what each gap is actually costing you in revenue, utilisation, and margin.

02
You know where to start

Opportunities ranked by economic value — not a long list, a short defensible one. So your team focuses where it makes the biggest difference first.

03
Your team can run it

Priorities translated into routines, scripts, and systems that fit how you already work — so the right things happen consistently, without depending on individual effort.

04
You see it working

Leading indicators move first, downstream results follow. Most organisations see measurable movement in 60–90 days — then it compounds as the system strengthens.

What you can expect
Most organisations
60–90 days
to measurable movement in leading indicators
The plan
3–5 levers
ranked by economic value and implementation effort
Momentum commitment
Extended support
at no cost if your leading indicators aren't moving by end of sprint

Every engagement is grounded in your specific data — not industry averages or benchmarks.

Who we work with

Where I work

I work with clinics and service businesses where customer behaviour drives economics. Every engagement starts with a diagnostic — and ends with a practical plan your team can act on.

Medspas & Aesthetic Clinics

Improve utilisation, reduce no-shows, and build repeat visit behaviour — without more marketing spend.

Beauty & Aesthetics

Improve rebooking rates, visit frequency, and client retention — so your chairs fill consistently without more acquisition spend.

Wellness

Reduce early drop-off, improve session utilisation, and build membership retention that compounds over time.

Physio & Allied Health

Any capacity-constrained practice where completion rate, retention, and throughput determine profitability.

Foundations & Fundraising

Improve gift conversion, monthly giving retention, and the giving system so every campaign performs better.

Are you a digital agency serving capacity-constrained businesses?

See our partner programme →
Scott Duncan

Scott Duncan

In 25 years of consulting, strategy, and client work, I've learned one important lesson: most businesses don't need more ideas — they need better focus. I built Experience Economics because I kept seeing the same pattern: good demand, poor follow-through, and no clear picture of what it was costing.

PwC — CX Strategy, Québec Market Lead
Healthcare, retail, and public sector experience
DuncanLCD Advisory — founded 2005
Based in Montreal · works everywhere
Full background →

Find out where your biggest profit leaks are

Not sure where to start? A 30-minute call is usually enough to see where profit is leaking and whether I'm the right fit to help you fix it.

Book a clarity call → Talk to Scott